CULTIVATE COPY

ALEXANDRA KEENA  - MARKET ACCESS COPYWRITER & CONTENT STRATEGIST

Science is only as powerful as the strategy behind it.

I'm Alexandra Keena. A senior medical writer and market access strategist with six years of agency-level experience turning complex clinical and HEOR data into content that moves payers, engages providers, and drives coverage decisions.

My background isn't typical. I came into pharma communications through clinical psychology and direct patient care, which means I understand the science, the system it has to navigate, and the people on both ends. I use behavioral economics and payer psychology frameworks that many writers don't, and I build AI-driven tools that turn raw data into actionable strategy.

The result: content that's not just accurate, it's precise, persuasive, and built to perform.

Whether you're a medcomms agency looking for senior freelance support, a pharma brand navigating a complex launch, or a recruiter looking for someone who can lead and write, you're in the right place.

No gimmicks. No filler. Just science-backed communications that work.

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